SEO Audit for Websites and Online Stores
We Perform SEO Audits for Websites and Online Stores
That Provide an Action Plan
We perform SEO audits for websites and online stores when you want to know what blocks growth in Google visibility and why traffic does not translate into results. We check technical aspects, structure, and content, and at the end you receive specific conclusions and a list of priorities to implement.
You know what to improve – a specific diagnosis instead of guesswork.
You have a growth plan – priorities and actions that produce results.
What you gain and how we do it
Checking technical aspects and indexing
– errors, redirects, speed, and elements blocking visibilityAssessing structure and content
– whether the website has the right layout for services, categories, and queriesList of implementation priorities
– what to do first to see a real effect
SEO Audit for Websites and Online Stores
A Specific List of Actions
An SEO audit makes sense when it can be implemented. That is why we focus on practice: we show problems, explain their impact, and propose specific solutions. At the end, you receive a task list with priorities so it can be handed over for implementation without guessing.
What you get after the audit
A list of problems divided into areas (technical, content, structure, links)
Priorities
– what to do first and what can waitQuick fixes
– which often produce results in a short timeLong-term recommendations
– a plan for content and structure development
Who an SEO Audit Is For
and When It Makes the Most Sense
An SEO audit works both as the starting point for positioning and as a diagnosis when something has stopped working. In many cases, it also helps before larger website changes because it helps avoid traffic losses after implementation.
Drops in Google traffic
Lack of inquiries or sales despite traffic
Starting SEO
Website change, rebuild, or migration
Chaos in content and structure
What an SEO Audit Looks Like -
Technical, Content, and Domain Authority
We base the SEO audit on three pillars. This gives us a complete picture: whether Google can read the website (technical), whether the content answers user intent (content and on-page), and whether the domain is credible compared to competitors (authority and links).
Pillar 1 - technical
Indexing, errors, redirects, sitemaps, robots, canonicals, performance, stability.
Indexing and accessibility for Google
We check whether important pages are indexed and unnecessary ones are excluded - and whether Google is not wasting crawl budget.
Redirects, canonicals, and sitemaps
We verify 301/302 redirects, canonicals, sitemap, and robots.txt to avoid duplication and incorrect signals for the search engine.
Performance, stability, and mobile
We assess Core Web Vitals, loading speed, and layout stability because they affect user experience and SEO results.
Pillar 2 - content and structure
Content quality, topical gaps, duplications, intent matching, headings, internal linking.
Matching user intent
We check whether pages answer real customer questions and guide users toward a decision, rather than only describing the topic.
Duplications and topical gaps
We detect duplicated content and gaps in the offer/topics that cause cannibalization or give traffic away to competitors.
Headings, linking, and information structure
We organize the H1-H3 hierarchy and internal linking so key pages are strengthened and easier to find.
Pillar 3 - domain authority
Link profile, risks, comparison with competitors, and recommendations for safe actions.
Link profile analysis and quality of referring domains
We check where links come from, whether they are high quality, and whether the profile looks natural compared to competitors.
Risks and unnatural signals
We detect risky sources, linking patterns, and potential issues that may destabilize visibility.
Recommendations for safe authority building
We propose quality-based actions: strengthening the brand, publications, industry directories, and links that make business sense.
Part 1 - Technical Audit
for Positioning
In this part, we check whether Google can efficiently visit and index the website. Technical problems can stop growth even when the content is good. We focus on elements that genuinely affect visibility and indexing stability. What we check technically.
Indexing and accessibility
4xx and 5xx errors
Sitemap and robots
Canonicals and redirects
Pagination and filters
Part 2 - Content and Intent Audit
for SEO
In this part, we check whether the content on the website actually answers users' questions and whether it has the right quality. A content audit is not an assessment of writing style, but an analysis: whether the content is useful, complete, and free from duplication or empty pages.
What we pay attention to in content
Duplications and low-quality content
Topical gaps
Quality and completeness
Content credibility
Part 3 - On-page and Website Structure Audit
Headings, Meta, Linking, and Structure
On-page means the elements on the website that help Google understand the topic and help users navigate the site. This is where problems with headings, metadata, internal linking, and the structure of services or categories often appear.
H1-H3 headings and content hierarchy
Titles and descriptions (meta)
Internal linking
Service and category structure
Content cannibalization
Part 4 - Keyword Audit
and Mapping Keywords to Pages
This is the part that turns the audit into a strategy. We check which keywords the website can realistically work for, where landing pages are missing, and how to assign topics to specific pages. This keeps the content and structure plan consistent. What we do in keyword mapping:
Keyword → specific page
Every important keyword should have its place: service, category, guide, or local page.
Detecting cannibalization
If several pages target the same thing, we show how to separate or merge them.
Missing landing pages
We indicate where pages or sections are missing that could capture traffic from Google.
Part 5 - Link Audit
and Domain Authority
External links are still an important signal, but they must be assessed carefully. In the audit, we analyze the link profile, risks, and compare the situation with competitors. The goal is to build authority safely, without actions that could harm the domain. What we check in links:
Link profile and source quality
Whether links look natural and come from sensible places.
Risks and unnatural patterns
We detect elements that may weaken the domain.
Comparison with competitors
We check what competitors' authority looks like and what level of action makes sense.
E-commerce SEO Audit -
Additional Elements of a Store Audit
An online store SEO audit includes additional elements that often do not appear on company websites. In stores, most problems come from indexing filters, product variants, pagination, and content duplication. What else we check in stores.
Filter indexing
Product variants and duplications
Product data
Listing and catalog navigation
Priorities and Implementation Plan
after the SEO Audit
After the audit, we arrange an action plan. First come the things that unlock indexing and remove errors, then structure and content, and finally work that requires more effort. This makes it clear what to do in the first weeks and how to plan the following months. How we set the order:
Urgent fixes
Important fixes
Development
What You Get
in the Audit Report
The audit report has a practical form. In addition to descriptions of problems, you receive specific recommendations and priorities. This makes it possible to implement the audit internally or with our help.
Report contents
List of problems and recommendations
The report contains an organized list of errors, weaker areas, and specific recommendations worth implementing.
Priorities and justification
We show which elements require action first and explain their impact on the website and results.
Estimated implementation difficulty
For each area, we indicate an approximate level of complexity to make it easier to plan the scope and order of work.
Post-change checklists
We add checklists that help verify whether everything works correctly after implementation and nothing has been missed.
Quick fixes to implement first
We indicate changes that can be implemented relatively quickly and most often produce a noticeable effect at the beginning.
SEO Audit for Websites and Online Stores in Brief and
Step by Step
If you want to quickly see what an SEO audit for websites and stores includes, below is a summary of the process. It is a useful checklist before starting an audit.
Technical
Content
Structure and On-page
Keywords
Links
Implementation Plan
Frequently Asked Questions
About SEO Audits
We answer the most frequently asked questions about SEO audits for websites and online stores.
How long does an SEO audit take?
It depends on the scale of the website. An online store audit usually requires more work than an audit of a company website.
What access is needed for the audit?
Most often, we need access to analytics tools (if available) and the ability to check website settings. The details depend on the technology.
Does the audit include an online store?
Yes. An e-commerce SEO audit includes additional elements: filters, pagination, product variants, and catalog indexing.
Will I receive a task list for the person implementing the changes?
Yes. The audit includes specific recommendations and priorities that can be handed over for implementation.
What happens after the SEO audit?
You can implement the recommendations on your own or with our help. In many cases, the audit is the beginning of further SEO work or website organization.
We Will Perform an SEO Audit
and Prepare an Action Plan
If you want to know what is really blocking the visibility of your website or store in Google, we will perform an SEO audit and prepare a list of actions with priorities.
This gives you a plan that can be implemented step by step.
Specific recommendations
without fluff
Priorities
what to do first to unlock growth
Content and structure plan
without cannibalization
Safe approach
technical aspects, content, and links assessed reasonably
Send us the address of your website or store and write what the problem is: traffic drops, lack of inquiries, starting SEO, or planned website changes. We will prepare an initial audit plan and scope of work.
We usually reply within 24 hours on business days.
Tell us what you need
